Jeff Besoz - Tilvitnanir

Your reputation is what people say when you're not in the room.

It's not an experiment if you know it's going to work.

We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.

What we have always wanted to do is raise the standard for what it means to be customer-centric. To such a degree, that other organizations, whether they be other companies, or whether they be hospitals, or government agencies, whatever organization it is, they should look at Amazon as a role model, and say, 'How can we be as customer-centric as Amazon?'" Hopefully, competitors as well, but if we could make, if that could be our legacy, that we kind of raise the general idea of what it means to be customer-centric, that would be a huge accomplishment. It would be accomplishing a mission that is much bigger then ourselves.

I very frequently get the question: 'What's going to change in the next 10 years?' And that is a very interesting question; it's a very common one. I almost never get the question: 'What's not going to change in the next 10 years?' And I submit to you that that second question is actually the more important of the two -- because you can build a business strategy around the things that are stable in time...

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.

There are two kinds of companies, those that work to try to charge more and those that work to charge less. We will be the second.

What we have always wanted to do is raise the standard for what it means to be customer-centric. To such a degree, that other organizations, whether they be other companies, or whether they be hospitals, or government agencies, whatever organization it is, they should look at Amazon as a role model, and say, 'How can we be as customer-centric as Amazon?' Hopefully, competitors as well, but if we could make, if that could be our legacy, that we kind of raise the general idea of what it means to be customer-centric, that would be a huge accomplishment. It would be accomplishing a mission that is much bigger then ourselves.

Your brand is what people say about you when you’re not in the room.

The great thing about fact-based decisions is that they overrule the hierarchy. The most junior person in the company can win an argument with the most senior person with a fact-based decision.

Companies are rarely criticized for the things that they failed to try. But they are, many times, criticized for things they tried and failed at.

[As an entrepreneur] you have to have a willingness to be misunderstood for long periods of time.

Friends congratulate me after a quarterly-earnings announcement and say, 'Good job, great quarter,' and I'll say, 'Thank you, but that quarter was baked three years ago.' I'm working on a quarter that'll happen in 2021 right now.