What we have always wanted to do is raise the standard for what it means to be customer-centric. To such a degree, that other organizations, whether they be other companies, or whether they be hospitals, or government agencies, whatever organization it is, they should look at Amazon as a role model, and say, 'How can we be as customer-centric as Amazon?'" Hopefully, competitors as well, but if we could make, if that could be our legacy, that we kind of raise the general idea of what it means to be customer-centric, that would be a huge accomplishment. It would be accomplishing a mission that is much bigger then ourselves.